Contemplating transmedia scholarship

8 12 2011

Happy grading season to all you academics, and happy pre-holidays to all you students and surfers who have stumbled across my blog in your internet wanderings!

I’ll be spending a good chunk of my holiday collaborating with Chris Hanson to develop a digital “draft” of a submission to a “book” project that emerged out of Database | Narrative | Archive: An International Symposium on Nonlinear Digital Storytelling.  I’m really excited about it, both because I get to co-author the project with a good friend and brilliant scholar, but also because the project will be constructed in Scalar.  Scalar was developed at USC, through the Alliance for Networking Visual Culture, and I am looking forward to exploring the platform and thinking through the form and function of multimodal scholarship.

The question our contribution will respond to is:

How might scholars explore interactive and digital technologies as forms of ‘procedural scholarship’?

My immediate gut response to this prompt, which you can explore in more detail in the CFP, was to consider how we might adapt the central principles and qualities of transmedia storytelling to discuss and develop instances of transmedia scholarship.  As our own work begins to travel across media platforms, I think further contemplation of Henry Jenkins’ post on Transmedia Education is warranted, in which Jenkins applies the seven “core principles” detailed below to learning environments.

I can think of plenty of wonderful scholars who are attempting to work these properties into their pedagogy, but are we actively attempting to embody them with our scholarship?  Outside of the seven principles Jenkins outlines here, are you thinking about building migratory cues into your scholarship?  What does collective intelligence look like in this model?  Are the transmedia “extensions” of our own work serving a similar promotional function as the majority of industrial transmedia extensions?

I’m hoping to use Scalar as a platform to grapple with the potentialities and limitations of transmediated scholarly arguments and research.  While many have (rightly) championed transmedia storytelling models for being participatory, non-linear, and co-creative enterprises, my own work on industrial transmedia entertainment argues that these models ultimately tend to reify and reward conventional modes of engagement and exploration.  Through a consideration of how these “core principles” might be adapted to conceptualize multimodal scholarship, I hope to examine how theories of transmedia storytelling might broadly help scholars envision their work traversing various media, platforms, and audiences.

So, here’s where you come in.  If you’re an academic, or know an academic, who is either actively creating transmedia scholarship, or attempting to work in some of the principles of transmedia storytelling into their own work or pedagogy, please contact me at or leave a comment below.  Alternately, if you are a transmedia scholar and/or have opinions on what transmedia scholarship might look like, the potentialities or limitations (for example, what happens when we ask those “reading” our work to become hunters and gatherers?), I’d also like to hear your thoughts.  I’d really love for this project to include some conversations/images/videos with other scholars (or students, for that matter), so consider this a first attempt to exhibit collective intelligence at work.

I’ve also just set up a new twitter account @acatransmedia, and will be using #transmediascholarship to document the project.  Not sure yet what function this twitter “extension” might serve, but please follow if you’re interested.

Thanks in advance for your contributions, or for passing this along to someone who might be interested!